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ICE's PR team named one of the best

Leading industry publication, PR Week magazine recently named ICE in 12th spot on the UK's top 25 Public Sector League Tables for 2009

The article also noted that ICE was the highest new entry, making it 'one to watch' for the future. Adding to this achievement ICE is the only agency in the North West and amongst just a handful of agencies outside London to make the league.

The list is the industry's definitive guide to PR firms that specialise in public sector communications, and positioning on the table is based on revenues and fee income over the previous 12 months.

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Anna Beaumont says, “PR Week is the leading publication for our industry. This endorsement underlines our growing reputation as PR and social marketing specialists who deliver effective, value for money outcome driven initiatives, campaigns and progammes - and crucially, our successes in supporting positive, long-term change for communities and individuals.”

The great result comes after: ICE secured a place on the Central Office of Information's PR roster for the North West, its work with the Department of Health on the National Healthy Schools Programme was showcased as best practice, and personal success for our PR Manager, Anna Beaumont who was named as one of PR Week's 'Top 29 Under 29' in the UK.

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Feature - from Page 1

Over recent weeks media interest has steadily grown around the relationship that is building between social marketing and social media.

To understand the debate we must define what the two are. Social media describes many of the new and evolving forms of digital communication (including networking sites like Facebook, and twitter), and social marketing can be described as the 'systematic application of marketing concepts and techniques to achieve specific behavioural goals, for social or public good'.

ICE CEO Stuart Jackson says of the potential opportunities for the two to become more closely linked; "As social media and social networking technology is still relatively new we're still in the early days of understanding how best to tap into this resource. Social media sites can provide a tremendous opportunity for social marketers to explore new pathways for reaching out to certain audience groups, but the sites will only play a supporting role in any campaign, as the primary role of a social marketer is to engage face to face with those we’re trying to help."

Inspired by the story of Deborah Hutton, the former Health Editor of Vogue magazine who began smoking from an early age, but gave up in her twenties, and died four years ago from lung cancer, ICE considered it an honour to be asked to work alongside the Campaign in her name, to ensure her passion for discouraging young people from smoking, lives on.

ICE will build The Deborah Hutton Campaign brand, website and develop a social marketing strategy which will include the use of social networking sites such as YouTube to deliver peer to peer driven messages around the dangers of smoking.

Ten schools and a youth club from around the country will take part in a pilot from September, where students will enter a competition to make a short film, looking at issues around smoking.

Stuart Jackson continues:

"By using sites that are popular amongst young people, we're able to deliver positive health messages made by young people, directly to their peers. This is an exciting opportunity to see how social marketing and social media can work together to effect positive change. The Campaign continues to evidence that ICE is a respected social marketing agency that is willing to embrace new technologies - and in doing so position itself in the very heart of the current discussion around social marketing and social media."

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