"What happens when two people talk? That is really the basic question here, because, that’s the basic context in which all persuasion takes place."
Malcolm Gladwell, The Tipping Point
In just two weeks, ICE has supported NHS North of Tyne in engaging directly with almost 2,000 routine and manual workers- helping this hard-to-reach group to access stop smoking services across Newcastle, North Tyneside and Northumberland.
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We've appointed Gemma Newman as our new Director of Strategic Communications.