The United States is regarded as a global pioneer in social marketing and the conference, now in its nineteenth year, will bring together public health professionals and health educators from across the U.S.
Amanda Jackson, ICE’s Director of Social Change, and Chief Executive, Stuart Jackson, have been invited to lead a session with this international audience on the development of social marketing in the U.K.
Social marketing, which combines traditional marketing techniques with practical interventions on the ground, is arguably one of the fastest growing areas and the ICE team has been selected for its work in utilising social marketing techniques as a more effective alternative to traditional marcomms for engaging audiences and promoting positive behaviour change.
At the conference, the ICE team will pay particular attention to successful social marketing projects which are tackling alcohol misuse in the North West. For instance, ICE recently recruited specialist health workers as part of a groundbreaking new social marketing approach, to raise awareness about the health risks of excessive drinking.
Amanda Jackson, Director of Social Change at ICE, said, “Social marketing is a powerful tool which is having a huge impact, particularly in the health sector.