ICE PICKS a round up of Project News
ICE helps SPAR secure top Industry Award
A DVD we produced for SPAR UK Ltd has scooped a Responsible Drinks Retailing Award.
ICE worked with James Hall & Company (Southport) Ltd - one SPAR UK’s six Regional Distribution Centres – in producing a training DVD which will be used by staff in SPAR’s 2,600 stores as part of its award-winning approach to reducing the number of underage alcohol sales. An accompanying trailer was also created for the use at SPAR’s National Guild Convention in Scottsdale, Arizona.
Working closely with SPAR, the Police and Lancashire Trading Standards, assisted ICE with the script who also coordinated, filmed and edited the DVD, as well as creating a brand identity and supportive design work around the SPAR concept, ‘To sell, or not to sell?’
The 40 minute DVD is designed to educate all SPAR staff in this critical area of retailing and demonstrates a range of different scenarios they may face, such as having to deal with awkward or aggressive under 18s trying to buy alcohol. It also covers different ways of dealing with underage customers attempting to purchase cigarettes and petrol.
