INSIDE ICE

Meeting people, making connections

The ICE team have been out and about at a number of events and exhibitions up and down the country recently – meeting with partner organisations who are driving for sustainable behaviour change.

“To truly understand and connect with our target audiences, it’s essential we explore the challenges they’re facing,” says National Business Development Manager, Paul Williams. “Key conferences such as the HSJ’s Social Marketing 2009 help to keep us at the forefront of national debate on agendas including Darzi, World Class Commissioning and Quality.

“Crucially, these events allow us to gain further insight into the individuals and communities we’re reaching and to explore fresh ideas with like-minded people. They also help to keep us at the cutting edge of agendas and good practice around social change.

“For instance, a recent Skin Cancer Prevention Event spearheaded by the UK’s cancer networks allowed us to talk directly with research charities, primary care trusts and GPs about the innovative work we’re currently doing with Merseyside and Cheshire Cancer Network. It was also a great opportunity to share our learning and showcase the interactive technologies we’re using to engage with 11-16 years olds around sun exposure and sunbed use.

Paul concludes, “Ultimately, I see the shared insight and learning we develop through these events as crucial to supporting our client partnerships, as it helps maximise resources and stretch clients’ budgets further!”